The concept for the street building is to re-establish the urban grain of Rathmines Road by virtue of an infill element which frames the entrance to the carpark and gives the cinema a vital street presence.
The existing building, a poor quality late-Victorian red-brick structure will be re-imagined to provide retail on ground floor with a cinema auditorium suspended inside at first floor level. The material expression on to the street will be a layered facade of a structured mesh panel system with integrated lighting behind to provide a street presence after dark. It is hoped that the continued revitalisation of Rathmines as an urban centre will continue with the Swan Centre providing a focus and centre of gravity to this development. The nature of cinema/leisure use within the area is part of the desire to provide round the clock uses and attractions for the public.